csg and codeblue acquisition

Fuji Xerox Completes the Acquisition of Australian Office IT Services Provider, CSG

Seeks to Expand Sales of IT Solutions and Office Printing Equipment to SMBs in Australia and New Zealand

TOKYO, February 20, 2020 – Fuji Xerox Co., Ltd. announces that its subsidiary Fuji Xerox Asia Pacific Pte Ltd has completed the Scheme of Arrangement*1 procedures under Australian law for the acquisition of CSG Limited (hereafter “CSG”), the IT services provider headquartered in Melbourne, Australia. Effective as of February 19, CSG has become a wholly owned subsidiary of Fuji Xerox Asia Pacific. Through this acquisition, Fuji Xerox aims to further expand business operations in relation to small- and medium-sized businesses (SMBs) in Australia and New Zealand, by harnessing the synergies between the two businesses in relation to the supply of office printing equipment and IT services.

CSG logo

CSG will continue operating with the same company name following the acquisition. Ken Sugiyama, the corporate vice president responsible for Australia/New Zealand regional operations at Fuji Xerox, has been appointed as CSG’s new managing director.

Based in Australia and New Zealand, CSG provides printing equipment and IT services for the offices of nearly 10,000 client companies, mainly SMBs. While CSG has a strong foothold with SMB customers, a majority of Fuji Xerox’s business is from large enterprise customers; thus, the two companies’ businesses are largely complementary. About 90 percent*2 of the companies in Australia and New Zealand are SMBs, and by acquiring CSG, Fuji Xerox seeks to strengthen its structure to serve a broader range of customers with optimal IT services and products.

“CSG has a strong 30-year history of working closely with local SMB customers in providing attentive sales and support in Australia and New Zealand,” says Ken Sugiyama, managing director of CSG and corporate vice president of Fuji Xerox. “CSG will hereon be able to provide those customers with innovative products and IT services owned by Fuji Xerox such as optimizing the entire business operation processes. We look forward to the opportunity to help our customers resolve their business challenges and their businesses grow further.”

<Overview of CSG Limited>

Head office location: Melbourne, Australia

Locations: Australia- Melbourne, Sydney, Brisbane, plus 12 locations

New Zealand- Auckland, Wellington, Christchurch, plus nine locations

Year of establishment: 1988

New management: Ken Sugiyama (managing director)

Number of employees: 670, as of September 2019

Business details: Sales, installations, maintenance and providing services of office IT equipment for SMBs

Websites: www.csg.com.au & www.code-blue.com.au


*1: A method for acquiring 100 percent of the shares of an Australian listed company

*2: According to Fuji Xerox’s own survey


About Fuji Xerox

Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in offering smarter ways to work with its document-related solutions and services, as well as with the world-class office multifunction devices, printers and production printers that we develop and manufacture for worldwide distribution.

Fuji Xerox is a wholly owned subsidiary of FUJIFILM Holdings Corporation with direct sales force covering Japan and the Asia-Pacific region including China. As a U.S. 10 billion dollar enterprise, we employ approximately 40,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries. On April 1, 2021, Fuji Xerox will change its corporate name to FUJIFILM Business Innovation Corp.

Fuji Xerox Asia Pacific is the subsidiary of Fuji Xerox overseeing sales operations in the Asia-Pacific region.



About Fuji Xerox Australia

Established in 1960, Fuji Xerox Australia Pty Ltd is a wholly owned subsidiary of Fuji Xerox Asia Pacific Pte Ltd. Fuji Xerox Co., Ltd. owns Fuji Xerox Asia Pacific Pte Ltd and is a wholly owned subsidiary FUJIFILM Holdings Corporation.


Xerox, Xerox and Design, as well as Fuji Xerox and Design are registered trademarks or trademarks of Xerox Corporation in Japan and/or other countries.

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Senate SHJ

Craig Badings - craig@senateshj.com.au


Katie Wand - katie@senateshj.com.au